Here's the feel-good story of the week, though it paints a rather bleak picture of the modern American dinner: Families that eat at Chick-fil-A fast-food restaurants, and who can't stand to talk to each other and thus text friends and check email incessantly, can now get a free dessert (something you probably wouldn't have ordered anyway) if everyone can lay off the phones for the duration of the meal.
The idea was dreamed up by franchise owner Brad Williams, who's a Chick-fil-A franchise owner and father of four. At home, he imposed a strict a "no cell phone" rule at the dinner table. It worked so well he implemented the "Cell Phone Coop" challenge at his restaurant. Upon entering, guests see a small, square box (the coop) on each table. They are supposed to place their phones in the box for the duration of the meal—no retrieving it when you hear it buzzing or ringing. And if they pass the challenge—eating and talking without the distraction of cell phones—they receive a free Chick-fil-A Icedream.
- Every Food Is a Snack Now
- Do You Ever Crave Foods Your Body Needs?
- Why Sleep Loss Gives You the Munchies
The challenge is so effective—and popular—that 350 Chick-fil-A restaurants now offer cell phone coops.