Faced with an obesity problem, Thailand has come up with an unorthodox solution: Don’t change the food, change the plates. The Thai Health Promotion Foundation and advertising agency BBDO Bangkok have created the AbsorbPlate, a novel plate that is designed to suck up excess oil (about 30 calories' worth). The thinking is that this way, people can continue to eat slick, chile-oil coated noodles and other delicious Thai dishes with less guilt and fewer negative health effects.
Inspired by a sponge, the AbsorbPlate is designed with hundreds of tiny holes (arranged in stylish patterns), which collect about seven milliliters of grease. The plates aren’t disposable and can easily be washed.
- For Heart Health, Butter Beats Vegetable Oil
- Calories Don’t Make You Fat, Bacteria Does (Says One Professor)
- The Easy Way to Lose Weight: Just Add Pulses
Though the AbsorbPlate is a Thailand initiative, we think it could also be a great success in the US—particularly amongst pizza blotters. Watch the video below to find out more.