Beef, pork and chicken have great PR teams. The meat you eat, for example, is marketed by many trade groups including the American Meat Institute, the National Meat Association, and the National Cattlemen's Beef Association. Lobbyists make sure that beef is recommended in healthy diets, offered at school lunches, perceived as non-threatening to the environment, and granted federal subsidies. So who's cheerleading for plant-based foods made from soybeans, peas, and other non-meat sources? Starting today, it's the Plant-Based Food Association.
The organization currently has 23 food companies on board, representing a total of $3.5 billion in the group, according to today's press release. This includes makers of plant-based versions of milk, yogurt, cheese, cream, and meat (like meatless burgers, nuggets, tempeh, tofu, tofurkey).
- Why 2016 is the Year to Surrender to Vegan Cheese
- Cheaper Fruits and Vegetables Could Save 200,000 Lives
- Vegetarian Easter Recipes
The sector has risen by more than 8.7% over the last two years, which is significantly more than food and beverages in general, which grew by only 3.7%. Plant-based milks, the primary subcategory, drove $2.1 billion in sales and have seen 14.4% growth in total sales volume over the last two years. Plant-based meats drove more than $865 million in sales. And plant-based yogurts, an even smaller subcategory, increased sales by 12.7% over two years.