Affable Samuel Adams founder/brewmaster Jim Koch stopped by the other day to show off a pet project many years (and dollars) in the works: the Perfect Beer Glass (for Sam Adams Boston Lager, that is). The thing looks like the offspring of a lantern and a goblet, with a narrow base, bulbous center and outward-turned lip—like a translucent Alfred Hitchcock, I guess. I can’t show it to you here, but there’s a picture of it on the Sam Adams website. Here’s how Koch described his glass, in his own words (and my translation):
“The outward-turned lip presents the beer to the front of the palate.” (Translation: The beer will hit the front of your tongue first—or, if you’re not careful—the front of your tongue, then the front of your collar.)
“I wanted a glass that delivers a full sensory drinking experience.” (Translation: The glass even makes beer sound better.)
“The glass narrows towards the top to help build and maintain optimal head.” (Translation: It creates more foam than spring break in Ibiza.