This article originally appeared on wallpaper.com.
For nearly a century, Le Bristol has been an institution along Paris's fabled rue du Faubourg Saint-Honoré. From a marketing perspective though, the challenge has always been finding novel but authentic ways to keep up with the French capital's glittering haul of palais hotels. In a very real sense, Le Bristol's absorption into the Oetker Collection in 1978 has been a particular lifeline—the group has been an enthusiastic promoter of fashion functions, literary charity events and gastronomic celebrations that lure appreciative members of Paris's jeunesse d'oreé.
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Something of an insider's secret has been Le Bristol's staging of sculptural exhibitions in its manicured gardens, not least Ai Weiwei, Anish Kapoor and Xavier Veillan. To kick off the summer program, Hicham Berrada has taken over Le Bar du Bristol with a film installation.