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Mouthing Off

By the Editors of Food & Wine Magazine

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The Week in Food

Technicolor PBR

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Pabst Blue Ribbon Beer. Courtesy of Pabst Brewing Company.

Courtesy of Pabst Brewing Company

The Week in Food looks at noteworthy food or food-related inventions, announcements and other "firsts" throughout history.

The introduction of an interstate highway system in the 1950s made cross-country delivery easier and more economical, allowing companies like breweries, which were mostly local or regional, to expand their consumer base for the first time. With greater sales potential on the horizon, Milwaukee’s Pabst Brewing Company chose to market to a national audience on June 25, 1951 via America's first color TV beer commercial.

"What'll You Have? Pabst Blue Ribbon!" >>>

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