The National Football League has recently seen a dramatic decline in ratings– and coaches, players, and referees aren't the only ones affected. For pizza and wing joints that depend on game day munchies, low ratings are bad for business.
According to The Washington Post, viewership of this season's NFL games has declined significantly, as watchers have been potentially turned off by the health concerns and scandals that have plagued the sport in recent years. Ratings for Thursday and Sunday night games are down by 18-19 percent, and "Monday Night Football" viewership has seen a 24 percent drop—a significant share of their audience.
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While such a sharp decline in ratings will undoubtedly impact the league as a whole, restaurants specializing in game day favorites are also being hit hard by this trend. For national chains like Buffalo Wild Wings, the four weekly NFL game showings can account for upwards of 10 percent of fall profits, Grubstreet reports. Last year, the wing giant reported a fall sales drop of nearly a full percentage point merely due to the NFL season being cut one week shorter than usual, showing how significantly those game day sales figure into the bigger profit picture.