The Next Tasting Room You Visit Will Be Red

By Ray Isle Posted December 15, 2009

In one of the stranger studies I've run across recently, UK's Daily Telegraph reports that German researchers have determined that people find wine to taste fruitier and sweeter in rooms lit with red light, as opposed to white or green light (not that many of us spend times in rooms suffused with green light). Moreover, people are apparently willing to pay more for wine in rooms with red or blue light. I'm predicting a big run on red light bulbs in wine country in the near future...

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