With recipes like Tetris cookies, Despicable Me cupcakes and SpongeBob lemon bars, it’s no surprise that Rosanna Pansino’s Nerdy Nummies YouTube channel is responsible for three of YouTube's most viral food videos of 2013. Each adorable episode shows Pansino cooking up one of her sweet, typically frosted, video game– or pop culture–inspired creations. People can’t get enough. The channel has more than a million subscribers; videos like the one about her My Little Pony cupcakes (above) can earn upwards of 5 million views. Here, Pansino chats about her massively popular channel, her future and more.
What’s the history behind your YouTube channel?
I started it a few years ago because a few of my friends were professional YouTubers and they encouraged me. I really like baking and I really like playing video games. I saw a few geeky baking blogs but I never saw a show on television or on the Internet like that. So I thought, Why not be the first to try it out? And it went really well.
What sort of YouTube videos were your friends making?
Gaming videos. My roommate is HuskyStarcraft and he helped start The Game Station. It's called Polaris now, but it was a video game branch of Maker Studios and he moved to California to build that with David Sievers. He was really the first person that I ever knew who did YouTube full time and he did it really well and knew how to interact with people online and grow an audience. And now he’s my manager.