In the past, fast-food marketing on T.V. and in popular media have been accused of contributing to the childhood obesity epidemic in America with their pro-fast food messages. But, it turns out Beyonce and Justin Timberlake could be just as guilty in promoting less healthy choices.
A new study, conducted by NYU Langone Medical Center, looked at the correlation between a singer or group's popularity with teens and the kinds of foods and drinks they endorse. The team analyzed dozens of advertisements by high-profile musicians over a 14-year period. When it came to celebrity endorsements, the study determined that 80 percent of the foods advertised by superstars were nutrient-poor, while 79 percent of beverages were sugary drinks. Unsurprisingly, not a single endorsement was for vegetables, fruits, or whole grains.
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Food and drink companies spend $2 billion a year on youth-targeted ads, and children and teens view between 4,700-5,900 ads a year on average, according to the study authors.