Jamie Oliver and Match.com

Catesby Holmes, one of our colleagues at sister mag Travel + Leisure, weighs in on this unlikely collaboration:

“Naked Chef” Jamie Oliver has teamed up with Match.com in the UK, the original online yenta, to establish a forum for food lovers to meet, mingle and turn up the heat (and not just on their stainless steel ranges). Jamieoliver.com/dating has related articles like "Making the First Meal for Your Partner" and "Food to Make You Fall in Love." Hey, even if you don’t find The One, at least you’ll get a good meal out of it.