A New—and Free—Downloadable Cookbook

Ever wonder what the swine-loving chef Mario Batali might cook for Natalie Portman, the vegetarian actress with a new vegan line of shoes? For the second year in a row, Barilla paired Batali with celebrities like Portman to produce an online-only cookbook available to download throughout February. To access recipes like the anchovy-free Penne Alla Puttanesca Batali developed for Portman, you’ll have to supply Barilla with your name and e-mail address and fill out a short survey. What makes this brilliant scheme for gathering consumer information forgivable? For every download, Barilla will donate $1 to America’s Second Harvest up to $100,000.