Courtesy of Sam Ross
One of New York's storied modern speakeasies, Milk & Honey, is relocating from its Lower East Side location, but the original space hasn’t seen its last cocktail. After seven years at Sasha Petraske's low-key, referral-only legend, bartender Sam Ross hopes to open Attaboy there by the end of the summer with fellow alum Michael McIlroy. Even sooner on the horizon, Ross will launch an iPhone app next month called Bartender’s Choice, which lets users search recipes by primary spirit and preferred flavor profile. Here, Ross talks to F&W about his new bar, trends and the future of the industry.
Where does the name Attaboy come from?
It was Michael’s idea. It was this old vintage store in Belfast, and he was always fond of the name. When we first started talking about this a couple of years ago, that was the name that we threw around, and it seems to have stuck.
What can we expect?
It’s going to be classic cocktails to the highest degree. We’re going to open up the front a little bit and expose it to the street. We’re not going to take reservations. We’re going to do a couple of quirky things and a couple of things we’ve saved up over the years. It’s going to be a beautiful little cocktail joint. The main feature change is that we’re going to have a long bar—half bar seating, half booths—and you’ll have two bartenders, not just one.