Daniel Boulud’s star head sommelier Michael Madrigale fills his Instagram feed with photos that juxtapose New York street style with the magnums of amazing wines he serves at several of Boulud’s restaurants. Madrigale opens jumbo bottles every night to serve by the glass at Bar Boulud, Épicerie Boulud and Boulud Sud. Initially, he would merely tweet his picks and email them to a coterie of wine enthusiasts. But this year, he decided to fuse his love of wine, New York and photography and post the results to Instagram.
“I found myself becoming bored with the same ol’ up close bottle shot and decided to add a little color with New Yorkers on the street as a background. I’ve always loved to take pictures. My wife actually went to school for photography in Bogotá [Colombia], and we often discuss shots. I love Cindy Sherman—I actually met her once at Bar Boulud. She was with David Byrne who is a huge idol of mine. I was shaking as I was pouring them glasses of Chardonnay. I also like Terry Richardson and his fun, gritty, nonconformist style. I get a huge kick out of it and often find myself cracking up as I’m taking shots. If there’s someone who physically embodies the wine walking by I’ll use them. If it’s just an amazing character, I’ll use them regardless of the wine. I play it loose and just wait for someone who works. It’s all about having fun.”
See more of Madrigale's street-style wine shots here.