- Now There's a Meal Kit Service for Babies
- The Wahlbergs Are Being Sued for Expanding Their Wahlburgers Chain
- Why Are Chefs Obsessed with This One Japanese Mayo?
- One Fifth of the World's Food Goes to Waste
- Is Soft Jazz the Secret to Great Goat Cheese?
- Hugh Acheson Unveils His Upcoming Slow Cooker Cookbook
- Here's a New Way to Spend $100,000 on Wine
- Scientists Create Fast-Growing, Weatherproof Broccoli
- This Grocery Store Fuels its Delivery Trucks with Food Waste
- Dozens of Workers Fired After Protesting on 'Day Without Immigrants'
In the viral way that oddball news travels these days, I picked this up from Alder Yarrow's great blog Vinography, and he in turn seems to have gotten it from Decanter. Regardless, the story is that some French company has created a wine called Soif du Couer (thirsty heart). A fine bottle of vin, selling for a whopping 3 Euros per; you buy a blue bottle if you're male, a pink bottle if you're female, drink the thing by yourself, then use a code revealed once the bottle's drained to go online and access the wine company's dating site—et voilà! Hundreds of other lonely drunk people, just like you. Yikers.
And a lauch in America is being negotiated even now.