A lot of promotional junk lands on my desk, and just as swiftly lands in the round file under the desk (or goes to feed our giant ovens in the F&W test kitchen, which look somewhat like this). But every once in a while, a random pamphlet or what have you turns up that just impresses the heck out of me. Yes, that's right, the heck. Most recently, it was a little book called Riesling Rules, which is put out by Pacific Rim Riesling, as near as I can tell with the idea in mind that if people are given a Schott's Miscellany-style compendium of Riesling facts, figures and whatnot, then they'll rush out and buy lots of Riesling.
I have no problem with that. I'm all for Riesling. In fact, if a powerful alien force were to inform me that it was about to eradicate all white wine varieties from the earth but one, and I could choose which one got to live, Riesling'd be my baby.