Just for a minute, close your eyes and imagine how much easier supermarket runs would be if you could simply grab what you need and walk out the door—no lines, no waiting, no coupon clippers, no check-out drama. Well, that supermarket scenario is a reality right now—at least in Seattle, where Amazon just launched Amazon Go, its first brick-and-mortar check-out-free supermarket, where shoppers can breeze in an out, filling their bags direct from its shelves, without ever having to stand in line.
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Amazon Go, located at 2131 7th Ave. in Seattle, is currently open in beta to Amazon employees, with plans for a public debut in early 2017. The 1,800 square foot store stocks heat-and-eat meals made on-site and by local kitchens, as well as grocery basics, including bread, milk, cheese, and chocolate. The location also sells "Amazon Meal Kits," which includes all the ingredients to cook a meal for two (think: Blue Apron or Hello Fresh).