After quickly wending its way through the Senate and the House of Representatives, a bill mandating the labeling of genetically modified foods has been signed into law by President Obama. The law requires that any food containing bioengineered material that "could not otherwise be obtained through conventional breeding or found in nature" be affixed with an electronic or digital "link disclosure"—such as a QR code or URL leading to GMO ingredient information—alongside a phone number customers may call for more information, as well, if they choose.
How will this new legislation affect your supermarket experience? Probably not a whole lot, at least for the next two years, which is how long the United States' Secretary of Agriculture has to come up with enforceable rules, regulations, and standards.
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Large food companies—such as General Mills, Mars, Kellogg's, and ConAgra—have already started nationally labeling GMO products as of this summer, per a state law passed in Vermont. General Mills also provides an easily-searchable index of its products online, which allows consumers to immediately access information on GMO ingredients. And in April this year, when Kellogg's announced it would start labeling its American products with GMO indicators, company president, Paul Norman, released a statement urging the government to get on with standardizing the process.