This piece originally appeared on Wallpaper.com.
Three years ago, OTHR founder Joe Doucet, an award-winning New York-based industrial designer, ordered a 3D printed fork for $250. “The quality was terrible, but it was a fork, a finished product,” he says. Doucet did some quick math and according to Moore’s law, the magic year that 3D printing would be at its optimal point of viability to launch a company was 2016. In 2014, Doucet became serious about the idea, acquired some capital and built a small team with Dean DiSimone, founder of Tender Creative, Evan Clabots of Fab, and David Parnes as OTHR's chief operating officer.
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He then started carefully recruiting a dream team of designers, such as Philippe Malouin, Brad Ascalon, Fort Standard, Claesson Koivisto Rune and Sebastian Bergne. “I wanted to set the tone for what people could expect from OTHR,” Doucet says. “If Alessi calls and asks you to design a tea kettle, you know what an Alessi tea kettle should look like. It’s harder when you are a new company and don’t have that specific language.”