The Week in Food
Technicolor PBR
Courtesy of Pabst Brewing Company
The Week in Food looks at noteworthy food or food-related inventions, announcements and other "firsts" throughout history.
The introduction of an interstate highway system in the 1950s made cross-country delivery easier and more economical, allowing companies like breweries, which were mostly local or regional, to expand their consumer base for the first time. With greater sales potential on the horizon, Milwaukee’s Pabst Brewing Company chose to market to a national audience on June 25, 1951 via America's first color TV beer commercial.
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