The battle to deliver your groceries has just intensified. Google this week announced it is delivering fresh food—including fruit, vegetables, meat and eggs—in parts of San Francisco and Los Angeles. That means the company is competing directly with Amazon and Target in a huge national market. And they are all competing with FreshDirect.
According to the Wall Street Journal, Google has partnered with Costco, Whole Foods and Smart & Final in the Bay Area. And in Los Angeles, it's working with Costco, Smart & Final and Vincente Foods. Target has teamed up with San Francisco–based Instacart, which relies on Costco, Whole Foods, and other large chains.
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Delivery fees range from free (for Google Express members ordering eligible orders) to $4.99 (for non-members) at each store where you shop. And, according to Google's help page, you may also see a $3 small-order service fee if you don't spend $35 on groceries. Google will deliver same-day in most cases, but they require a four-hour window.