Matcha lattes have overrun cafes (and Instagram feeds) with their distinctive green hue, but they're about to face competition from a new, loudly-colored beverage. The "golden milk" or turmeric latte, which owes its vivid hue to a combination of nut milk and juiced turmeric root, is quickly building a cult fan following.
Google singled out turmeric's recent boost in popularity in a new report on U.S. food trends, which showed that searches for the spice spiked 56 percent in just two months—from November 2015 to January 2016. While the drink has still yet to pop up in most mainstream coffee shops, certain cafes from San Francisco to London are cashing in on this pot of gold.
- How to Make Avocado Roses: The Hottest Thing to Hit Instagram Since... Avocado Toast
- Get All the Likes with an Instagrammable Power Bowl
- Turmeric Recipes
At Modern Baker—a coffee shop in Oxford, England—sales of turmeric lattes, or "Golden mylk" as they're listed on the menu, now outnumber the sales of traditional lattes. And in case you were wondering, the drink is Paltrow-approved. Goop just published a recipe for a Ginger Tumeric Latte.