Courtesy of Rock & Brews
Gene Simmons may be best known as the legendary tongue-wielding frontman of KISS, but the rocker has an incredible variety of businesses, plus TV shows (Gene Simmons Family Jewels) and merchandising deals. His latest venture is Rock & Brews, a rock 'n’ roll–themed restaurant franchise that serves big plates of food and more than 100 craft beers on tap.
“The vision was: You may not be a rock star, but why can’t we make you feel like one?” says Simmons. “If it was possible to get you to come in on a stretcher with beautiful girls feeding you grapes, we would do that. But the idea is to combine craft beers and great American food like healthy salads, nice, juicy, big, fat burgers and pizzas in an environment where you’re surrounded by the iconic imagery of the rock bands that continue to rule the world, like KISS, Pink Floyd, the Beatles and so on.”
The coolest KISS sighting that guests can expect at the new flagship location in El Segundo, CA: “Gene Simmons. I’m not one of those guys that stands in the back. I like too much power, and my ego demands it,” he tells F&W.