Even if you're the kind of fussy shopper who eats only organic apples and bananas, there's no way you can tell where the fruit grew, when they were picked, or how long they will last. Now an entrepreneur in residence at Target is developing a scanner gun prototype that—if it works—will reveal all this and more, reports CBS News.
The scanner, technically a mass spectrometer, works like a bar-code reader, shooting light into produce and extracting information from it. Wavy lines appearing on a monitor indicate levels of antioxidants and moisture, and these can help tell the story of how ripe and nutritious your apple may be.
- Google Wants to Deliver Your Groceries
- Can Mushroom-Enhanced Burgers Get Kids to Eat More Produce?
- Spring Vegetables
Target has enlisted the help of designers at IDEO and researchers at MIT to create the device. The goal: Pave the way for greater transparency in the food system. "We know less about the food we eat today than in any other time in history," says Target entrepreneur Greg Shewmaker.