Kristin Donnelly
October 02, 2007

At last week’s Expo East Natural Foods show in Baltimore, I saw probiotics crammed into chocolate bars and quinoa morphed into a drink. And it seemed like there were hot moms at every other booth shoving spoons of reheated organic frozen baby food at willing passersby. My favorite product was one that re-imagined the freeze pops I ate as a kid. Instead of filling plastic pouches with neon-colored sugary syrups, the guys behind The Power of Fruit stuff them with a combination of pure juice and chunky bits of fruit, and nothing else. They’re squeezable and as fun to eat as a freeze pop, without turning your teeth electric blue.

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