My cousin co-owns a tattoo studio in Brooklyn and is always telling me about how he has an unusually high number of customers who are chefs. His theory: “Chefs are extremely passionate about what they do—and anyone who loves something deeply will get tattooed to express that love or passion.” Just look at Food & Wine’s 2009 Best New Chefs for proof. At the Food & Wine Classic in Aspen, Riesling fanatics (including myself and colleague Kristin Donnelly) were rocking giant Riesling tattoos to show our love for the wine.
Other obsessive eaters who have been inked with their favorite foods can enter Sonoma County's first Food and Wine Tattoo Contest. Entrants submit a photo of their coolest food- or wine-themed tattoo here and the public votes online. The grand prize: a year’s worth of bacon from Zazu restaurant.