- Why Salads in Alaska Are About to Get Way Better
- What Makes a Caesar Salad?
- Alicia Keys is Eating Nothing But Greens for 40 Days
- How to Cope When You Can't Score a Patti LaBelle Sweet Potato Pie
- A Guide to Birthday Pie Worthy of P. Diddy
- 5 Pumpkin Pie Alternatives to Make During the Great Pumpkin Shortage of 2015
- Cereal Sales Are Falling and Big Companies Are Getting Nervous
- In Space, No One Can Sprinkle Salt
- 2016: The Year of the Bowl?
- Austin's Newest Food Truck Will Serve Vegan Shakes and Fries
In a Sriracha-crazed world, people are losing interest in America’s originally obsessed-over hot sauce brand. But Tabasco is fighting back…with a museum.
Tabasco controls just under 18 percent of the hot sauce market in the U.S. That’s a substantial share, but five years ago it had its hot hands on a full 20 percent. “A 3 percent drop in market share is pretty significant for a food manufacturing industry such as this one,” Ibrahim Yucel, a market research analyst, told SCPR. The sauces responsible for those lost percentage points are super-hot, less vinegary Asian and Mexican-style sauces like Sriracha and Tapatio, which younger spice-lovers appear to prefer.
But Tabasco is still fighting to stay relevant. Last year, the Louisiana-based brand opened up a Tobasco-themed restaurant at their headquarters on Avery Island. Now the company is opening the Tabasco Sauce Visitors Center, a museum dedicated to the history of the hot sauce, right next to the restaurant. According to Eater, the center is scheduled to open its doors on February 2. The museum is just the latest Avery Island attraction. Aside from the restaurant, there’s the Tabasco factory, which visitors can tour, an egret-packed pond called Bird City, a shrine housing a centuries-old Buddha and alligators. Beat that, Sriracha.