In the world of fast food, there's a distinct divide between what's healthy and what's affordable. Now, Kimbal Musk—brother to Tesla and SpaceX mega-entrepreneur Elon—has unveiled a new restaurant concept that promises make eating well on the cheap a possibility.
While the healthful fast food trend is booming thanks to chains like Sweetgreen and Dig Inn, often these better-for-you options can rack up a hefty bill, compared to lower-cost, drive-thru-friendly options. Musk made it his mission to create a menu that was both healthy and budget-friendly. Enter The Kitchenette, Musk's new restaurant, opening this August.
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The Memphis, Tennessee based grab-and-go business will serve soups, salads, and sandwiches that all share one notable quality: a price tag under $5. "People are overweight and starving at the same time," Musk tells Tech Insider of his inspiration behind the restaurant. "It's a tragedy for both the individual and society," he says of the prevalent high-calorie, low-nutritient fast food.