Sophia Chang started Kitchener Oakland in 2012. The incubator kitchen hosts 30-plus micro food startups, with new ones coming onboard about every month. In February 2014 she successfully crowdfunded Kitchener Snack Bar, two takeout windows at the facility where resident artisans can promote their products. The campaign exceeded her $25,000 goal by 20 percent, raising $30,000 from more than 500 backers, whose donations averaged a mere $56 each. Here are her seven steps to crowdfunding success.
I tell people that you need a month or two to prepare a compelling and thoughtful campaign. When it goes live, you can expect to work full-time, forgoing social activities that aren't relevant to the campaign It truly demands the same amount of time as a full-time job. You basically go out on the campaign trail, and try to be as charming and convincing as you can be. There's a certain finesse to it. Then after the campaign's over, give yourself a month or two to detox.
2. Offer tasty rewards
Most of our rewards for pledges were meal credits for artisan-made foods from Kitchener Oakland. The rewards were really generous; many were worth more than the actual donation.