- A Guide to What's Hot in Piedmont Right Now
- Blue Wine Returns to the Market with One Change
- Here's a New Way to Spend $100,000 on Wine
- Francis Ford Coppola Will Cook Dinner at This Year's Auction Napa Valley
- Smart Wine Dispenser Learns Your Palate (Sort of)
- This Serbian Artist Paints with Wine
- What It Takes to Become the Best Sommelier in the World
- eBay Gets into the Wine Business
- Christie Brinkley Just Launched Her Own Prosecco
- The Vineyard on the Israeli-Palestinian Border
So, here it goes. Long before I started writing for Mouthing Off, I used to have my own blog. And actually, that blog still exists. I no longer write for it because maintaining the eating and drinking schedule required for my job at Food & Wine and the blog was just too much.
My friend, Jay, and I started our blog, The Wine Chicks, because we were too technologically inept to create a Web site. We wanted to go into business together and lead home wine tastings and classes. Like any modern and clueless entrepreneurs, we thought it was important to get a Web site up before actually starting the business. Then I said, "What if we create one of those blog things? Then, we can direct people there for more info about us and hopefully people will come across the site and learn about what we do."
So, we started blogging. And people started reading. We got ourselves a mini fan base and even did a wine event or two. We came up with wacky posts, like our series on what fictional characters would drink, including the gang from The Facts of Life (a brilliant post from Jay) and the kids from Willy Wonka and the Chocolate Factory. It was great fun to see how people would find us on Google. And more fun when readers started commenting and writing to us. One guy told me he wished he could write about phenolic ripeness the way I did. At the time, I thought maybe such a technical post would put people to sleep, but he loved it, and I was flattered.
After my brief self-inflicted blogging experience, I have to admit, it's hard! I admire you bloggers who sit down and write regularly with no imposed deadlines. I used to agonize and agonize about what to post. The voices in my head would harass me with things like, "Who cares that you think wines from Muscadet can be a cheap revelation?" and "You need to write with more snark if you're going to blog."
That's the story of writing, though. Sometimes you have so much to say and the words just flow. Other times, well, the voices sort of take over. But the real writers write, even when the mellifluous prose just won't come. And the beauty of the blog is that there's an instant audience to read your ramblings, and perhaps a reader or two who will love them.