It's not enough, apparently, to tell people that fruits and vegetables are healthy. We've been hearing that for decades, and change hasn't come fast enough. Lowering prices, however, would make all the difference, reports NPR.
How do we know this? Because researchers are now working with a data model that can simulate changes in diet and forecast outcomes. Analysts from the U.K. and Tufts University are working with a tool called the IMPACT Food Policy Model, which melds projections of U.S. demographics, cardiovascular deaths, fruit and vegetable consumption, and variable pricing through to 2030. Lower prices lead to healthier bodies, and thus fewer casualties from heart disease and stroke. The team thinks a 30 percent price cut on healthy produce could save almost 200,000 lives over 15 years.
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"It's the ability to model outcomes that's new here," says Dr. Mark Creager, a cardiovascular disease expert and president of the American Heart Association.