June 15, 2009

Kettle Brand's latest, greatest marketing innovation is the Create-a-Chip Kit: four small bags of unflavored chips and seven flavor packets (sweet chili, cheddar, vinegar, lemon butter, roasted tomato, sour cream and chive, and caramelized onion). We had fun concocting what we thought would be deliciously brilliant combinations, though those four bags didn't give us nearly enough chips to work with. Our best combo was simple: roasted tomato and caramelized onion. If you have your own idea of the ideal potato chip flavor, you can enter the annual Kettle Chip Challenge and submit your recipe. The kits are on sale now for $12.74 from kettlechipchallenge.com.

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