Courtesy of Boston Beer Jim Koch of Samuel Adams knows that starting a food or beverage business is hard. Here, Koch tells F&W what he's doing to help small businesses>
Courtesy of Boston Beer
If you’ve ever dreamed of starting your own food business, Jim Koch, the founder of Samuel Adams, wants to help. Today his company announced a million-dollar commitment to help small businesses in food, beverage and hospitality. The Brewing the American Dream initiative was previously available in only a few cities, but now it will provide loans and business advice to startups across the country.
“When I started my company in 1984, no bank would lend me money so I had to bootstrap the business with money from friends and family,” Koch tells F&W. “Making a small business successful is very hard and demanding work, and it can be hard work for years or even decades."
In addition to a lending component, the program will offer one-on-one coaching with experts, like Koch.
Here, information on how to apply for Brewing the American Dream.