Once consumed primarily by old-school drinkers in the know, the bitter, boozy Negroni has become a cocktail menu fixture with as many variations as there are bottles in a bar. To celebrate Negroni Week, here’s a quick look at the classic Campari drink’s journey from a café in Florence to every bar in the US.
1919, The Beginning: The story of the Negroni begins at the Caffè Casoni in Florence. There’s no documented historical account, but it is believed by cocktailians that Count Camillo Negroni invented the drink when he ordered an Americano made with gin in place of the usual soda water. It was a success and not long after, the Negroni family founded the Negroni distillery, which produced a ready-to-drink version of the cocktail that they called Antico Negroni 1919.
1947, Word Spreads: Orson Welles made one of the first documented remarks about the cocktail. He tried one while on location in Rome and commented to the Coshocton Tribune, “The bitters are excellent for your liver, the gin is bad for you. They balance each other.”