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I try to send our superstar features intern, Kaitlyn Goalen, to as many fabulous lunches as possible. So I felt a little Devil Wears Prada–esque when she came back from a recent event telling me she had to drink hairspray. To my relief, the beauty-based concoction tasted great, as did the rest of the meal that followed. Here, Kaitlyn reports:
A few weeks ago I watched, horrified, as a grown man poured a healthy dose of hairspray into a glass, gave it a club soda floater and a twist and downed the whole thing in a single gulp. I expected some gastrointestinal unpleasantness to ensue, but the gentleman assured us that his hairspray cocktail could do him no harm—on the contrary, it was good for him. This whole spectacle was part of a luncheon to launch Intelligent Nutrients, a new food-grade, USDA certified–organic beauty line from the founders of Aveda. The hairspray Houdini was none other than Mr. Aveda himself, Horst Rechelbacher, who has paired up with a team of organic farmers and food chemists to create fragrances, hair products and eventually makeup items that are free of toxins and full of antioxidant-rich and immune-boosting ingredients like cumin seed oil, bergamot, and grapefruit—all grown on the Intelligent Nutrients farm in Minnesota.
The lunch, designed to underscore the line’s edible ingredients, included a mixed-vegetable salad spritzed with pumpkin seed oil and Intellimune Oil from the Intelligent Nutrients lab and infused mint lemonade sparklers with red grape and raspberry flavors.
After enjoying Intelligent Nutrients on my salad, I took them home and tested them. One favorite scent, Focus, is reminiscent of a Tahitian cup of tea with notes of chamomile, jasmine, ylang ylang and citrus. Another, Seductive, has warming scents of nutmeg, cloves and vanilla.
Fragrances, hair and body care products are now available at select Aveda salons; the Intelligent Nutrients makeup line will launch in September.