Bartenders Want You to Drink Fireball

© Sazerac Company

By Justine Sterling Posted March 09, 2016

Bartenders love to recommend the cinnamon-flavored spirit.

If you ask a bartender for a drink recommendation, you might expect something classic and a bit nerdy like an old-school Gin Daisy or a Vesper—or even a nice glass of smoky mezcal. But a recent survey suggests that you’ll more likely get a shot of Fireball Whisky.

The MSS US Bartender Influencer Study, conducted by market research agency Actûrus, asked 15,000 bartenders which spirits they regularly recommend to customers. Cinnamon-flavored Fireball Whisky topped the overall list of spirits in 2015, and was also the most recommended shot or shooter. That could help account for Fireball’s extreme success. Right now, it’s the sixth-most popular spirit by sales in America, according to Business Insider, ahead of brands like Jim Beam and Grey Goose.

Here are the other category winners revealed in the study:

Rum: Bacardi
Vodka: Grey Goose
Tequila: Patrón
Flavored Spirits: Absolut Flavors
Gin: Tanqueray N.A.
Whiskey: Jack Daniel’s
Cordial: Grand Marnier Coffee
Cordial: Baileys
Blended Scotch: Johnnie Walker

Want to know our recommendation? If you truly do love the flavors of whiskey and cinnamon together, skip the shooter and instead make up a mugful of this warming cocktail made with a DIY cinnamon syrup, Irish whiskey, apple brandy and amaro. It might not taste like liquid cinnamon gum, but we’re pretty sure that’s a good thing.

The Dish
Receive delicious recipes and smart wine advice 4x per week in this e-newsletter.
The Wine List Weekly pairing plus best bottles to buy.
F&W Daily One sensational dish served fresh every day.


Sponsored Stories
powered by ZergNet

Advertisement
Advertisement
Advertisement
Advertisement
Advertisement