Good food entrepreneurs recently gained a new crowdfunding platform dedicated exclusively to them, called Barnraiser. It’s the brainchild of Eileen Gordon Chiarello, the wife of California star chef Michael Chiarello (pictured with their son Aidan, at their Napa vineyard).
Barnraiser will not suffer from a lack of competition—along with Kickstarter (whose model it emulates), there are a half-dozen other food-centric portals. But none may match Barnraiser for ambition. “My desire is to drive billions of dollars into the hands of innovators remaking the food system globally,” Eileen says. “We can do it thousands of projects at a time, small, medium and large.”
Barnraiser has started small. For now, Eileen handpicks all projects, whether it’s an app to glean urban fruit trees or a national guild to support artisan butchers. Of the four projects launched in the first month, three have already “tilted” (crowdfunding-speak for reaching their goal).