Courtesy of Sierra Nevada
People first got the bright idea of putting beer in cans back in 1933, when the Gottfried Krueger Brewing Company teamed up with the American Can Company to produce a test run of 2,000 cans of Krueger’s Special Beer. If you’re wondering how it worked out, consider this: In 1941, people in the U.S. consumed roughly a billion cans of beer.
Despite the success of the beer can, though, in recent years the craft beer industry has been wary of the allure of metal. Until a few years ago, most independent small brewers have been resolutely pro-glass.
That’s changing. Beer geeks are fanatical in their passions, and some will insist that cans are by nature an evil thing to seal a fine beer into. I’m going to stay out of that debate, but I will point out that there are now more than 180 craft breweries putting their brew into cans (out of about 875 total, not counting brewpubs). And that’s a fine thing. I mean, it may be 20 degrees outside, but you’ve still got to drink something at the beach, right?