Food waste is drawing an incredible amount of attention from both the public and the government, with recent legislative action and White House round-table discussions focussed on finding a solutions. Now, one startup is helping food distributors use their excess produce to feed the hungry—rather than feeding a landfill.
If you've read up on the issue, you'll know that a major topic is "ugly food"—goods that typical wholesalers or retailers deem too unattractive to sell. Frequently, these companies will reject produce shipments of crushed or damaged goods, which more often than not then head straight for the trash. That's where a new app called Food Cowboy comes in.
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"[My brother] is a trucker and from time to time he'd have a shipment that was rejected by the receiver because the eggplants were too dark, the carrots weren't straight enough," says Food Cowboy founder Roger Gordon to CNBC. Rather than letting his brother's excess produce go to waste, Gordon would "go look for a church or a food bank." But finding a charitable organization to accept the food presented challenges. Most charities only accept donations during the day, while truckers typically unload at night.