If you are having a hard time keeping up with healthy-food trends, you are not alone. Big beverage companies are struggling with a serious decline in demand for soda. For the 11th consecutive year, carbonated soft drink sales dropped—this time by 1.2 percent.
America’s annual per-capita consumption of carbonated soft drinks dipped to about 650 eight-ounce servings, which is the lowest since 1985. (Although, honestly, that still sounds like a lot of soda to us.)
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According to Fortune, “The industry has found itself out of favor as consumers seek beverage alternatives to soda that they deem healthier, notably juices and flavored waters.” These healthier drinks are not only lower in calories, but also do not contain the artificial sweetener aspartame, the author notes.