F&W's #FOODWINEWOMEN series spotlights top women in food and drink in collaboration with Toklas Society. Follow the hashtag on Twitter (@foodandwine). Coolhaus cofounder Freya Estreller shares some of her mistakes—and why you shouldn’t fret them.
Who: Freya Estreller
Where: Coolhaus and Ludlows Cocktail Co.; @COOLHAUS
As a young entrepreneur and boss, I've made plenty of mistakes—enough to fill a few Coolhaus ice cream trucks. I've spent too much money. I've hired the wrong people. I've made Waldorf salad ice cream. These mistakes become badges of honor, like a baking scar or comically bad Yelp review. I know I'm not perfect. In fact, I like to take it a step further and be proven wrong as quickly as possible. Fail fast, right? But shame on my team and me if we make the same mistake twice. Here are some personal stories of snafus and miscalculations that made me a better business owner and helped me launch a second venture.