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Supermarket Sleuth

Freezer Envy

Browsing the frozen foods aisle.

Browsing the frozen foods aisle. Photo courtesy of Picard

Picard, a French chain that only sells frozen foods, offers an unbelievable range of products: wild boar, scallops with their coral, organic beef, peeled fava beans, washed morels and chopped herbs (portioned in cubes to prevent waste). Indeed, the chain is so respected that the newsweekly L'Express ranked its chocolate macarons just behind those by pastry greats Pierre Hermé and Ladurée.

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