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Social Media Files

Justin Bieber, Pepto Rule Twitter on #Thanksgiving

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Twitter

© Macrina Busato

There are 140 million active users on Twitter, and come Thursday, many of them will sneak away from bickering relatives to tweet. The social media titan sees a significant uptick in activity on holidays, with festive hashtags and keywords taking over the platform. According to rep Rachael Horwitz, the most impressive day to observe might be New Year’s Eve when “Happy New Year!” tweets sweep through time zones as the clock strikes midnight, but whether you like it or not, “turkey” gets its due in life and online this week. Last year, analysts tracked a 2000 percent increase in use of the word, and “cook” tripled in frequency.

Still, in 2011, recipes couldn't beat the Biebs. With more than 30 million followers, the pop prince got the most retweets on Thanksgiving with this: “thankful for my friends, family, and fans. thankful for everyday. thank U.” Tweets that raise awareness for charities are also popular this time of year, and another successful 2011 RT belongs in that category—though it came from an unexpected source. Pepto-Bismol tweeted, “RT this & we'll donate 8 Thanksgiving meals (up to 100K). We want everyone to be covered. #HelpPeptoFeedAmerica.” This year, look for appeals related to recovery after Hurricane Sandy, like #SandyRelief and #DineoutNYC.

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