Wines for October Breast Cancer Awareness

By Ray Isle Posted October 24, 2012
Courtesy of Peju

Courtesy of Peju

October is National Breast Cancer Awareness Month. Though that's not normally a wine-related subject, in fact several wineries have made commitments to help fight breast cancer. Some donate profits to help fund mammograms, some help support medical center, and some contribute to breast cancer research—no matter which route they've chosen, it's a good road to take. Here are four that are doing their share:

At Peju Province, winemaker Sara Fowler created a rosé called Peju Pink in 2007. The current 2011 vintage is sold through the winery's tasting room and online ($22); 10 percent of the proceeds go to helping women with little or no health care receive breast-cancer-related care.

The philanthropically minded One Hope Wine, which supports a number of causes, is donating half the profits generated by its 2010 Chardonnay ($19)—roughly $3 per bottle—to the National Breast Cancer Foundation to support breast cancer education, early detection and free mammograms for women in need.

Sonoma-based Envolve Winery, which is co-owned by "The Bachelor" star Ben Flajnik (a legit winemaker as well), has started a "Real Men Drink Pink" campaign. Proceeds from every bottle sold of its 2011 Envolve Sonoma Mountain Rosé ($25; $20 online from the winery with discount code RMDP2012) will be donated to the Sonoma Valley Hospital Foundation, which offers free mammograms during October.

After Carol Lohr, wife of J. Lohr Winery founder Jerry Lohr, passed away from complications related to breast cancer, the family decided to donate $2 from each bottle sold of its Carol's Vineyard Sauvignon Blanc ($24) and Carol's Vineyard Cabernet Sauvignon ($40) to provide mammograms for women in need through the National Breast Cancer Foundation. Through 2011 they'd funded 2,500 mammograms; this year they hope to hit the 3,000 mark.

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