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© Courtesy of Jenny & François Selections.
Cousin's American importer, Jenny & François Selections, says that a European distributor is to blame for taking a jab at France's governing wine authorities by labeling boxes with initials that stand for Appellation Olivier Cousin. The official AOC was not amused. Cousin's charges could result in a fine of more than $50,000 and a two-year imprisonment.
The AOC system is, to say the least, controversial. (When we interviewed writer Alice Feiring last week she told us it should be abolished.) Cousin, who works his vineyards with horses, is part of the natural winemaking coterie that has a history of run-ins with the organization. For example, the Beaujolais producer Jean-Paul Brun failed an AOC tasting panel in 2008 after being told his wine wasn't representative of the region. The wine is critically acclaimed, something that is not characteristic of Beaujolais.
Jenny & Francois is circulating an online petition in support of Olivier Cousin here.