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Latitudes Bar

© Le Meridien Hotels & Resorts

 

The hotel lobby is probably not the most memorable experience of most trips, but the Le Méridien hotel chain is changing that with its new LM100 program,  which taps creative minds to rethink the lobby experience through food, wine and art. Each hotel will feature a bar called Latitudes—by day, a coffee bar staffed by protégés of 2002 World Barista Championship winner Fritz Storm, and by night, a wine bar with tasting classes curated by sommelier and author Linda Grabe. For the morning menu, NYC chef Jean-Georges Vongerichten has developed signature breakfast dishes like espresso-steamed eggs to serve with “eye opener” juice shots like Cherry Lemon Black Pepper. Creativity reigns, right down to the details: International artists such as Sam Samore and Hisham Bharoocha have created pocket-size artworks for each key card, making them unique, collectible art pieces. Le Méridien Barcelona is the first hotel in the chain that features the new lobby program, which will begin rolling out to hotels worldwide this fall.

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