London's New Princi Bakery

By Jen Murphy Posted November 17, 2009


© Princi
Princi bakery and cafe in London.


I’m a compulsive researcher when I travel, so about two weeks before I flew to London I e-mailed my plugged-in chef, design and wine friends there to find out where I absolutely had to eat. Princi was at the top of everyone’s list. This chic Milanese bakery chain from prolific restaurateur Alan Yau and baker Rocco Princi (often called the Armani of bread) recently opened its first international branch on Wardour Street. Princi is like the Italian version of Belgium's Le Pain Quotidien, with a minimalist-chic interior designed by Claudio Silvestrin (the creative mind behind the design of Georgio Armani stores and the Museum of contemporary art in Turin). Like LPQ, the focus in on insanely delicious baked goods, like buttery brioches and slightly chewy, olive-studded breadsticks. Thick squares of focaccia-style pizzas, such as zucchini with parmesan and egg, get warmed up in the wood-fired oven. There's also a full bar. I'm a firm believer that a city can never have too many fantastic bakeries, so I'm hoping Princi starts to pop up around the world, just like LPQ has.

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