Two summers ago, Erica Blumenthal and Nikki Huganir, best friends since high school, fell hard for Provençal rosé. Blumenthal, a fashion writer and Huganir, a graphic designer in the fashion world, weren’t involved in wine – they just loved to drink it and rosé became their thing. They launched an Instagram account to chronicle their enthusiasm, Huganir designed some chic tote bags and Yes Way Rosé was born.
Now, the two have thousands of followers, have sold thousands of totes (and t-shirts, too) and just this week launched their own Pinot Noir-based Napa rosé, Summer Water, with wine company Club W. “It really started off as just this funny kind of thing that was more commentary than actually being involved in winemaking,” says Huganir. “But now we’ve gotten to travel a little and we’ve met so many people because of it. There’s this whole world out there that’s embracing us. It’s very cool.”
“We’re particularly fond of rosés from Provence – the kind that you can drink at lunch outside,” says Blumenthal. “Crisp, dry, perfectly pale pink. That perfectly chilled, hot weather day rosé is the ultimate dream.”