Heineken is snapping up craft breweries! Anheuser-Busch InBev is controlling the hop fields and homebrew supplies! Constellation Brands is sleazing its way onto our tap lists! Reading today’s beer news, it’s easy to think international mega-breweries could shape the beer market to their will and force any beer of their choosing into becoming a worldwide sensation with their costly advertising campaigns, massive distribution channels and (some would say) questionable ethics.
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Then there’s Blue Moon, the best-selling craft (or “craft”—the Brewer's Association definition requires a brewery be independently owned and MillerCoors owns Blue Moon) beer in the world. Cloudy, citrusy, and refreshing, even corporate-bashing beer geek elitists will reluctantly admit it’s pretty good. The way it became one of the most significant beers in American history, though, tracks back to one man with one cheeky idea.