Allow Tuscany and Piedmont their fanfaretheir wines deserve itbut for delicious, unfussy wines at reasonable prices, the best source by far is southern Italy.
REGIONS WORTH NOTING Long considered the birthplace of Italian wine, the southern part of the country is home to notable wine regions such as Apulia, Campania, Calabria and Sicily, all of which are turning out excellent-value alternatives to their high-priced northern counterparts. Apulia is home to flavorful reds from the Primitivo grape (said to be related to California's Zinfandel), while Calabria, in the toe of the boot, and Campania turn out modern red and white wines of great promise. Sicily, however, gets my vote for having the most potential of all. Although once infamous for turning out a sea of innocuous reds and whites, Sicily has arguably become the most exciting wine region in southern Italy. Leading vintners such as Tasca d'Almerita and Duca di Salaparuta are owed much of the credit for this exciting development.
A piece of advice regarding the wines of southern Italy: Learn the names of the top producers and track down a retailer who's keen on finding good Italian wine buys.